5/28/2023 0 Comments Eternal lands guide![]() ![]() This will help readers move between sections easily, accessing the information they need. ![]() If you're producing long-form content, adding a contents section with jump links to each main section can be a helpful optimization. If I’m interested in the weather in London throughout the year (perhaps I’m planning a trip there) charts and tables convey this information more effectively than text: Other items like tables imply certain relationships. But it helps search engines too, as they also recognize these formats and their common meanings.įor example, some formatting will suggest a classification like an address. It will also make it easier to scan and process. The right formatting will help people to read your content in the way you have intended. So I labeled these 1-25 to reinforce the message in the title. You’re reading this article now, and I promised you 25 tips. Bold or italic text helps items stand out and gives them emphasis. Bullet points usually indicate a list of items with equal importance. The way you format content helps to convey the meaning behind it.įor example, a numbered list might be a step-by-step process or a ranking system. This really demonstrates how important clear, informative headings are to content success. Here’s what I found fixed my issues /RjvjEkvz6G- Mordy Oberstein □□ September 13, 2022 I don’t know if it’s me or if it’s something happening more often these days in general, but I’ve seen more & more of my pages on the SEO Rant site being crawled but not indexed. ![]() It can give you wider ranking opportunities, too.įor example, Search Engine Land’s guide “ What is PPC?” ranks for a whole host of different synonyms and close variants of PPC, like paid search, search engine marketing, paid search marketing, paid search advertising, pay-per-click search, and more. The use of synonyms solidifies the topics you’re writing about by providing lots of different points of reference. It will also provide search engines with more contextual information and avoid the temptation to overuse certain keywords that could result in poor search performance. This will make a much more interesting and engaging reading experience. Optimize your content by upgrading recurrent words to their equivalent alternatives. It creates content that’s laborious to read, and it can appear untrustworthy to a discerning audience. Repeating the same terms or phrases isn’t a good idea. This will help readers to follow your content and help search engines to process it. Keep language simple, precise and conciseįollowing on from readability, it’s best to keep your language as accurate and succinct as possible.ĭo your best to write things in their simplest form while maintaining pace and rhythm to keep things interesting. Not only is this easier to follow, but it’s also more relevant to the topic intended. The intended meaning can easily be lost if these relationships are too complex.įor example, this sentence has a readability score of 11 (OK) on the Hemingway Editor: They use natural language processing (NLP) to process language based on linguistic rules to understand the relationships between words. Search engines love “readable” content too. Putting this into practice is harder than it sounds and is often overlooked. The U.K.’s Office for National Statistics recommends writing in a way that’s easy to understand for all users. In the U.K., guidelines encourage us to pitch our writing to something a 9-year-old could understand. In the U.S., the average reading age is 12-14 years old. Short, simple sentences are easier for us to digest. Online, we read and take in information differently than in print. ![]() Review the readabilityĪssessing readability is one of my biggest tips for optimizing online content. Here are my top tips for enhancing your content for better search results and happy readers. With this in mind, optimizing content for both people and search engines should be possible. What we have determined is that Google is making more steps toward serving content written for people, by people. Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. ![]()
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